Peter Steen Høgenhaug, suggesting we consider using something other than the ubiquitous link icon for inserting hypertext links in an application:
All in all, only 35.29% of the test participants understood the chain icon, and only 25% understood the globe icon. While we didn’t set a minimum for success, clearly, 25% is not good when it comes to usability. When being interviewed one of our participants asked:
‘Why not just write WWW? Everyone understands that!’
You know how it smells after it rains? That clean, greenish smell when rain lands on dry ground? That’s petrichor, from the Greek petra (stone) and ichor (the blood of Greek gods and goddesses). The term was coined by two Australian researchers in 1964.
Lately, I’ve felt that Twitter and Tumblr are a lot more engaging, and generally a lot cooler, than Facebook. In this case, I’m talking more about the content than the product. While I’m sure this has to do with the relative “insider” nature of the younger services, there’s a fundamental difference in the experiences.
While they’re all “social,” Twitter and Tumblr are personalized consumption environments, whereas Facebook feels more like a public space for everyone you know. You choose what you want on the former, and the latter is a smattering of the thousand people who reach that increasingly-low threshold that is Facebook Friend Status. Of course Tumblr’s cooler, to me: it’s only about things I like.
The beauty of asymmetric following is that you only follow who/what you’re interested in. As obvious as that sounds, it’s not true of the largest of social networks.
It’s actually an interesting idea: the most engaging social networks may be those that aren’t necessarily the most “social.” Social, in the same way a party is social. What proves to be key is the personal, even private, experience of navigating a social network.